COMMUNICATION: FIDESZ’S ACHILLES HEEL

10 June 2012

Once again Fidesz is revamping its communications structure and strategy. I have lost count how often this has happened since the 2010 election but it tells you one thing – the governing party has failed to get to grips with a key component of modern governance.

The reason behind this debacle is simple – inexperience and ineptitude.Too many of Fidesz’s media managers are actually very poor communicators and are simply not up to the job. More, they are simply not qualified.